Qualitative Research
Focus groups
Mystery Shopping
Behavior observations
Participatory/ Observation
In-depth interviews
Face to face in house interviews
Email interviews
Telephone interviews
Our Products
- Image-Reputation Studies
- Customer Satisfaction Index (Tracking)
- Needs Based Segmentation Studies
- Needs Assessment Studies
- Market Size/ Share Studies
- Brand Position Determinants (BPD)/ Equity Studies
- Concept Product Testing
- Advertising Penetration Studies (Pre/Post Tests)
- Usage and Attitudes Studies (U&A)
- Pricing Studies
- Packaging Tests
- Brand Health Check
- Market Feasibility Studies
- Retail Audits
- Mystery Shopping
- Media Research
- Baseline Surveys
- Knowledge And Practice Studies
- Monitoring & Impact Evaluation Studies